I often blog about how to localize your brand for the Japanese market. You should carefully examine if your brand attributes need to be localized. 

However, some companies can stay with consistent global brand attributes: Ritz and Oreo are the good examples. You see the cultural adjustments here but these TV commercials clearly show the same product attributes.

Ritz commercial

Ritz commercial in Japan

 

OREO commercial

OREO commercial  in Japan

Marketing in Japan? Contact LakeOMedia!

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I am still amazed at how Kentucky Fried Chicken was able to create a new cultural norm for Christmas in the Japanese market.  Watch this. They have been doing this campaign for many years.

And for some odd reason, this woman is very popular in Japan around this season for many years.  Why?  Why the heck?  It is all about marketing, I bet.

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Happy holidays from TokiOMedia and LakeOMedia!

 

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OK, donuts are very popular in Japan. If you have a special donut recipe–why not?–maybe /you/ can make $$$$$$$$ in Tokyo!  However, you need to review your product attributes if you want to sell in Japan.

Here is an excellent example by Krispy Kreme demonstrating how your brand positioning needs to be localized when you go overseas.   Still don’ t see strategic differences in below screenshots?  Contact LakeOMedia  or TokiOMedia.  !

Krispy Kreme US website

krispykremeamerica

Krispy Kreme Japan website

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