I often blog about how to localize your brand for the Japanese market. You should carefully examine if your brand attributes need to be localized. 

However, some companies can stay with consistent global brand attributes: Ritz and Oreo are the good examples. You see the cultural adjustments here but these TV commercials clearly show the same product attributes.

Ritz commercial

Ritz commercial in Japan

 

OREO commercial

OREO commercial  in Japan

Marketing in Japan? Contact LakeOMedia!

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LakeOMedia and TokiOMedia had a great lunch meeting with an  very accredited and well known off-Broadway musical & film producer  in NY.  We know him for many years and he will be joining LakeOMedia and TokiOMedia as an external creative adviser.  More details will follow on the LakeOMedia and TokiOMedia website very soon.  Stay tuned.

 

 

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