branding1

I wonder how I can clearly articulate differences between “marketing” and “branding”.  There are so many elements that raise various discussions based on this popular graphic that has been going around for a while. I don’t necessarily agree with all of what this graphic says, though I think that marketing and branding are two different scary creatures that seem to be working together all the time, but in reality they often conflict each other, kill each other, and fail all together, if you don’t manage the relationship properly.  I remember that my  boss told me long time ago “You cannot brand your product by your intuition & vision. It is all up to consumers & markets.  ”   (Paraphrased.)

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