I just came back from an event my client organized to promote her innovative nonprofit project.

Everyone looked passionate and jolly and could claim that the event was a phenomenal success.

As a communication consultant, what struck me the most was a trivial detail: the color of the napkins on the table was a warm passion red, a core visual element of the original branding proposed when I first started working on the project. 

Perhaps inadvertent, but it made me truly happy.

CLICK HERE TO READ A GREAT ARTICLE: “It’s All in the Litte Blue Box

Quote: “Tiffany’s status as a staple in the world of jewelry didn’t come from quality alone but something nestled within the simple structure of their unmistakable blue box.”

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