A good simple logo tells you so much about a person or an organization.  But it is not an easy process to come up with a compelling one.

This is one of my favorite logos I have seen in the media in Portland. I guess the owner of this logo made it in 5 minutes. Of course she did not need a fifty-page proposal from an agency. Getting to know who you are  is a tough thing and I am not there yet.  It has been a while since I moved to Portland from Tokyo, and the owner of this logo is one of the most amazing people I met here. Believe me, if you meet her, this logo will stick to your brain. And every time you see this logo, you will think about her.