I love these ads by Heinz.  When we make choices, we think we are rational, but mostly we are not, and we don’t want to admit it. Our left brains always lie to us.  When I want to have French fries, my left brain says to me “You want to have potatoes.”  Liar .  My right brain is screaming for something different.

However, the creater of this ad could have done a better job on the color. Eeek.